City Life is the City of Cardiff's premier lifestyle magazine.

NAOHOA: Luxury Bespoke Tattoos

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Tattoos are increasingly growing in popularity and social acceptance. One studio promises to bring a fresh new twist to an age-old industry.


NAOHOA (pronounced ‘naya-howa’) Luxury Bespoke Tattoos caters to those of you who appreciate tattoos but feel too intimidated to enter typical establishments. The environment is light, airy and classy with customer service inspired by 5* hotels.

Born and raised in Newport, founder Naomi Hoang studied Fine Art and Graphic Design throughout her life and has pursued it professionally for over eight years. After obtaining a degree in Illustration and working as a Concept Artist in the gaming industry for companies such as SEGA, Naomi later delved into the world of tattooing.

Three years on, she continues to ink clients who travel from as far as London, Birmingham, and Pembrokeshire (to name a few) for her art and expertise.

At NAOHOA, you will get first-class customer service; from one-to-one consultations, complimentary loose- leaf teas and a free gift bag after your first tattoo. Travelling clients are also treated to freshly-baked Welsh Cakes as a ‘Welcome to Wales’!

NAOHOA’s one-person-per-day tattoo policy means you have her full attention throughout your stay and feel assured that your art will be given the time and attention it deserves.


NAOHOA specialises in custom designed tattoos. Based on your brief, Naomi uses her skills as a professional concept artist to create multiple design options for you to choose from and, with your feedback, polishes and refines it until you’re in love with the final piece.

“It’s with you for life, so it’s as important to me as it is for you. The design process is very collaborative and we work together until we develop a design you love. You’re not generic, so why should your tattoo be?” says Naomi.

Conscious of social issues, Naomi offers clients the opportunity to donate £1 per hour of tattooing towards one of three charities, at no additional cost: Mind, British Dyslexia Association and Huggard (the Cardiff-based homeless charity).

Along with using organic, vegan- friendly products, this is her way of giving back and doing good in the world.

Do you have a tattoo idea that’s been put on hold until you find the right place or artist?
Perhaps you’ve felt too intimidated to approach anyone. If this resonates with you, give Naomi a call or email to secure a booking. Alternatively, if this sounds like a friend you know, gift certificates are sold all year round and can be posted to your door – it’s sure to make a truly unique present.

(inside Susan’s Hair and Beauty Salon) 22 City Road
CF24 3TW
Appointment only

07935 747219

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