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The Throw Company Gets The Lucy Dog Seal Of Approval

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We were delighted when Mark’s new sofa was delivered. It’s so huge it can easily be used as a guest bed (not that we have many guests staying over!) but it could. It’s a lovely grey colour but Mark has been known to tip his teacup over. This didn’t matter as much when he had the leather sofa but as this one is made of a lovely velvety type material, other measures had to be put in place. Hence the need for a new throw.

City Life Cardiff The Throw Company 1
We trawled a few high street stores but couldn’t find one that was large enough or of good enough quality. It was when we were looking online that we came across The Throw Company and saw some lovely throws which we thought would be perfect. There were a lot of things we liked about this company. Here’s a bit of background.

The Throw Company
The Throw Company offer a new meaning to the word faux. Founded in 2004, the British brand had a goal in mind – to make the highest quality, most life-like faux furs on the market. It began with the distress of the fur trade and as proud members of PETA; the brand stands by its motto ‘fake for animal sake’ and promotes faux wherever possible. From household accessories to fashion items, the animal friendly brand offers faux alternatives so close to the ‘real thing’, you wouldn’t be able to tell the difference. With a vast selection of faux furs available, the brand has spent years perfecting the appearance, quality and feel of the faux fur to get it just right.

Who are their customers?
The faux fur trend is at its prime, with items from The Throw Company appearing on the big screen in Star Wars, The Golden Compass, and Cats. Approved by celebrities, fans such as Kate Moss and even Prince George himself have worn pieces by the brand. The biggest designers on the catwalk are using it, faux fur home accessories have become an essential and faux fur coats are now seen as a Winter staple.

City Life Cardiff The Throw Company 4
What colours are on offer?
Mark wanted a grey one, but I fancied the white. A wife’s prerogative meant that I got to buy the white one first to try it out. The Throw Company don’t stick to the basic colours though (white, silver, grey, animal print etc), it has introduced brighter colours as well to brighten up your home and wardrobe. As the brand handmakes everything in their UK studio, it can provide a tailormade service for both individual customers and trade partners.

Are they sustainable?
The Throw Company prides themselves on ensuring it is as sustainable as it can be. Following the ever-expanding green movement amidst its ethos ‘First do no harm’ in mind, the brand will soon be introducing its Winter collection of upcycled jackets and bags. The Throw Company is already using recycled or biodegradable packaging on all items and never throwing anything away, it is looking to further their sustainable ways in the ever near future.

What’s the result?
I’ve been delighted with the quality of the throw. You can read all about it here.

We will definitely be putting in another order for a grey one for Mark’s sofa now that I’ve given it my seal of approval.

Lucy Dog City Life Cardiff Throw Company
Ps I did say that Lucy dog wouldn’t be allowed on the new throw, but someone sneakily lifted her on it. She gave it her seal of approval as well!

Whether you’re new to the faux fur world or already a fan, make sure you check out The Throw Company. For further information, please visit the website here: www.fauxthrow.com

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