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Cardiff Business Improvement District Reveals New Name And Look

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Cardiff BID has revealed a new look and brand, FOR Cardiff, at an exclusive event for local businesses and stakeholders. Re-imagined to give a clear message that the organisation is doing great things for the Welsh capital, FOR Cardiff is making sure its name is representative of its purpose.


Businesses from across Cardiff were given the first look at the new brand during an exclusive drinks and canapes reception at the Park Plaza Hotel, held to mark a successful first year.

FOR Cardiff still has exactly the same aims as the BID used to – working to make Cardiff more welcoming, vibrant and influential. Projects they have invested in over the past year include recruiting a team of Street Ambassadors to solve business issues and help tourists, a deep cleaning initiative that will roll out across the city and investing nearly £70,000 in Cardiff’s events, music and arts scene.


Executive Director of FOR Cardiff Adrian Field, said: “FOR Cardiff is about doing great things for Cardiff’s residents, visitors, commerce, services, events and more. Our new brand and name allows us to highlight each and every one of these things and show how they fit into the wider picture.

“From the team of Ambassadors for peace of mind, to street entertainment for enjoyment, from joint procurement schemes for saving money, to clever marketing campaigns for attracting visitors – ultimately, everything is ‘For Cardiff’.”

For more information on FOR Cardiff, to download the business plan or to find out more about upcoming projects, visit:

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