The best just got better. The third generation of Toyota’s hybrid car has more space, dynamism, power and performance. City Life gets behind the wheel.

NEW PRIUS
THE NEXT GIANT LEAP FORWARD

The new Toyota Prius further reinforces its status as the world’s most advanced expression of massmobility with improved aerodynamics, a higher level of environmental performance, innovative human-centric technologies, higher quality and a more refined image.

SPACE AND STYLE
Thanks to an exceptionally sleek profile, the next Prius is one of the world’s most aerodynamic cars. Benefitting from enhanced all-round performance, plus a sleek yet solid design, this practical family car offers impressive luggage space – enough for up to three golf bags – considerable head and leg room and many innovative storage solutions.

TOTAL ECONOMY
The next Prius gives you a combined 72.4 miles per gallon and CO2 levels are down to just 89 g/km, so there is no UK road tax to pay – quite impressive for a family car.

It is the only family hatchback to combine the fuel consumption performance of a small city car with a potential cruising range of over 700 miles, 93 miles more than the previous model, in spite of having the same size fuel tank.

HYBRID SYNERGY DRIVE
Toyota has been researching and developing hybrid drive systems for more than 30 years. Our thirdgeneration hybrid technology makes Prius ownership even more satisfying. It’s a cutting-edge combination of petrol and electric power that brings compellingly clear benefits. In three generations Hybrid Synergy Drive system power has increased by 35 per cent, yet fuel consumption has fallen by 23 per cent and CO2 emissions cut by an impressive 25 per cent.



New Prius full hybrid system is capable of operating in petrol and electric modes alone, as well as in a combination of both. It gives the car strong, seamless acceleration and remarkably quiet operation, while still returning class-leading fuel efficiency and exceptionally low emissions. At rest, the engine stops automatically to conserve fuel. In low engine efficiency conditions, such as at start-up and low to mid-range speeds, the vehicle runs on the electric motor alone, eliminating CO2 and NOx emissions.

HIGH TECH INNOVATION
The third generation Toyota Prius introduces numerous high technologies, in addition to advance Hybrid Synergy Drive feature.

These include a world-first combination of a solar powered ventilation system, reinforcing new Prius’s environmental profile, using solar powered panels to cool the car efficiently even when you’re not in it, and a remote control function that allows the air conditioning system to be activated even before you get into the vehicle. A new head-up display projects key vehicle information on to the base of the windscreen, including vehicle speed, the Eco Drive Monitor and turn-by-turn navigation information, so your not distracted. The Touch Tracer switches on the steering wheel let you control the audio system, air conditioning and the Eco Drive Monitor without having to look down or take his or her hands off the wheel. The next Toyota Prius also has an upgraded Intelligent Park Assist system as standard.

LIFE IS EASY
Drive the next Prius at Toyota World Cardiff during August and you’ll see what we mean – whether you’re in town or on the motorway. You’ll experience instantly accessible power responsive handling, relaxed high-speed cruising and effortless overtaking. What’s more, our Continuously Variable Transmission (CVT) allows for smooth driving. You’ll enjoy it all in style and comfort, with intuitive advanced technology at your fingerprints.

New Prius is available from 01.08.09. Priced from £18,370 on the road. To discover more visit Toyota World Cardiff Hadfield Road, Cardiff, CF11 8AQ 02921 157829 toyotaworldcardiff.toyota.co.uk/prius