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AROUND THE CITY
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SOUTH WALES
Aston Martin
is back
Aston Martin is pleased to confirm
that the Cygnet luxury city car -
originally shown as a concept car
in March - is to go into production
in 2011 at the company's Gaydon headquarters in Warwickshire.
The Aston Martin Cygnet is a city car that sets a new benchmark for compact luxury, building upon nearly a century of experience building high performance sports cars, luxurious long-range grand tourers, and extremely competitive racing machines. Cygnet demonstrates Aston Martin's commitment to innovation and integrity.
At just three metres long, the Cygnet gives the driver a new dimension of freedom, able to slot into gaps in traffic, exploit the smallest parking spaces, consume the least fuel and emit the lowest emissions, all while delivering exceptional levels of quality and comfort.
Marek Reichman, Aston Martin's Director of Design explains, "Cygnet is small but luxurious, an Aston Martin tailor fit for the city." "With an almost unlimited palette of materials, colours and textures, each hand-finished Cygnet will be unique, a personalised space within the city. Luxury is not constrained by scale."
Cygnet is a product of Aston Martin's unrivalled experience in craft, technology and design. The future city will present a very different luxury brand landscape, as social change and legislation increases the division between urban and anti-urban product categories. With the Cygnet, Aston Martin will be at the forefront of these changes, ensuring the company's enduring brand image will continue to prosper in new market conditions.
The Cygnet will be the eighth major production car Aston Martin has introduced at its state-of-the art factory since 2004, offering further evidence of the company's ongoing commitment to British manufacturing, backed-up by a dedicated local workforce and supplier network.
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