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THE WHITE MOVE
The Ski Lodge has moved from its original location in Barry to a new purpose designed retail space in Cardiff Bay. Vale Life talks with Jason Jeffery about the move and the exciting new season ahead.
Why the move from Barry?
For an active sport orientated store like ours The Bay is such a perfect place to be situated. We are just around the corner from the ice rink, national pool and the new white water rafting centre. Just take a look at our new building... it's such a fantastic site that we simply had to move in and bring The Ski Lodge to the capital city.
This means that the store is a lot more accessible now to a wider customer base. We are still the Ski Lodge, but now open throughout both the winter and summer months.
What can we expect from the new store?
It will be the Ski Lodge that has been known and loved in Barry for 25 years, but with a little capital city twist. The biggest difference is clearly a store that remains open all year. Not only will we continue to offer everything you need for a trip to the snow but we're pretty excited at the prospect of bringing you, in addition, a bigger range of lightweight technical and lifestyle wear including many products that will crossover sports. Everything you'll possibly need from snowy slopes to wooded trails and the urban jungle.
What's new this coming season?
We have a fantastic range of clothing, accessories and equipment arriving in store now. Womens clothing and accessory ranges are strong this year with the addition of Barts who supply a stunning range of hats, scarves and winter accessories. Add to that the latest luxurious outerwear from Spyder, technical excellence from The North Face and French chic from Poivre Blanc and you have the choice of some beautiful pieces. What's more, with a wide variety on offer you don't neccesarily have to ski and snowboard to find something special in the new store.
The guys and the technically inclined among us are well catered for too with the latest ranges of ski and snowboard equipment and gadgetry all ready to be put through their paces on your next snowtrip. A great new addition to our product range this year is Under Armour. A brand well known to sports enthusiasts for their stylishly understated technical layering systems.
It's been a pretty busy summer for us preparing the new store and we are all really excited at the prospect of presenting all of the fantastic new kit in such a great new space.
When do you plan to open?
If all goes well and the paint dries when it's supposed to we are looking to open towards the end of September ready for the new season. As with any big project like this deadlines can change, so check our website and sign up for our emails for the official opening date as it's just around the corner.
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SISTER MAGAZINES
 
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