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There are event planners and then there are event planners. Think Elton John’s lavish White Tie and Tiara Ball and you’ll be on the right track. Themed performers and musicians, orchestras, opera and pop stars, circuses, you name it, Paul Williams has all of these resources on speed dial.
THE DREAM WEAVER
If you’re a private or corporate customer and want to host a party which will be the talk of the town, with links to the top caterers and suppliers of premium wines then Paul Williams Events should be on your speed dial. We caught up with Paul before the Christmas rush.
Who are Paul Williams Events?
We are a highly creative event management company, with a fast growing reputation for producing events that are unique and extra special. We produce the memorable, never the mundane! Every event we produce is bespoke in nature and executed to the highest standards, by only working with the best industry professionals. Add to that our twenty years’ experience, an unrivalled attention to detail, a highly creative approach and our very friendly, personal service – it’s no wonder our clients use us time and time again!
When were you established?
The company has been established since November 2005 and already boasts some of Wales’ most prominent and successful companies as its clients.
What’s your background?
I was the UK Events and Exhibitions Manager for the Cardiff Bay based international credit insurance giant, NCM (now Atradius) for almost ten years. Here I managed a large portfolio of events throughout the UK and Ireland, that included a busy corporate hospitality and exhibitions programme, company launch events, office openings, cocktail receptions, product launches and staff parties.
Following that there was a slight career change where I went to work for Hughes Design where I got my first taste of working in advertising, design and marketing – skills that I have taken forward in my career. After that it was time to venture forth on my own when I formed a new event management consultancy called The Knowledge.
The company created a bit of a stir in the market place, so much so that it came on the radar of Freshwater UK, who bought out the company and employed me as their Events Director. Missing the cut and thrust and independence of running my business, I formed Paul Williams Events Ltd.
What type of clients do you have?
Given the high-end nature of the business our client base ranges from large Blue Chip companies through to private individuals who want us to produce something unique, whether it be a special birthday/anniversary celebration or a wedding.
Why would I choose you?
At Paul Williams Events we go that extra mile for our clients, are very hard working but like to have fun in the process. Our unrivalled attention to detail, creative flair and our personal touch are a good basis we find for nurturing long term relationships. We are the most innovative and creative events company in Wales.
What is your most enjoyable or challenging event to date?
Pirates! We produced the ultimate Pirate Party for 2,500 staff of the Admiral Insurance Group at Cardiff International Arena. The party, which was 12 months in planning, featured as a breathtaking centrepiece a large-scale model of The Black Pearl on the deck of which was the party dance floor. Other themed areas in this huge venue included the Jolly Roger Inn, a shark infested Lagoon, a treasure island and a tropical beach bar. Staff were royally entertained by aerial performers, fire eaters, The Beach Boys, all washed down with an exclusive live performance by the gorgeous Sugababes. The result – delirium!
What can you offer companies who still want to reward their staff for their hard work but need to be mindful of budget?
Not every event has to be staged in some lavish, costly setting. We can bring bespoke themed Christmas parties to the office space to save on budget. Over the past couple of years we produced a Prohibition Party and a Jewel of the Nile party for a client at their prestige offices in Cardiff Bay. All entertainment, theme concept - ualisation and design, catering and event management was provided by ourselves and you wouldn’t have known that you were in the same office environment when we’d finished. The feedback was amazing!
What qualities do you bring to the business?
Personality, passion, creativity and a great sense of humour.
What are you working on at the moment?
I am producing Glamorgan Cricket Club’s Hollywood at Christmas themed parties, that are running throughout December at the SWALEC Stadium. My company also produced last years Masquerade Ball and in 2007 The Roaring Twenties for the same client.
Who would you love to work for?
Corporately I’d love to work for a company like Microsoft or Miramax Films - very large budgets, a huge creative challenge and a bit of inter - national travel! Being a passionate Welshman, I’d also love the opportunity to work with other large Welsh companies who are looking to ‘stand out’ from the crowd and do something a bit different with their events.
Privately I think Elton John’s parties are now legendary, so again, would love to have the opportunity to work at that level. Perhaps a celebrity wedding would also be fun but I’m sure would have its own challenges.
Where do you see yourself in five years?
I would like the Paul Williams brand to be extremely well established in the marketplace and for my company to be the first choice events company in Wales. I would also like to see the company raising its profile and producing events throughout the UK. Essentially I want my events to be the hottest ticket in town and to be the most talked about. After all, ‘We are the Music Makers. We are the Weavers of Dreams.’
WHAT TYPE OF EVENTS DO YOU ORGANISE?
The company can produce any type of event, whether on a large or small scale, given our vast experience in the events industry and our technical know-how.
CORPORATE PARTIES AWARDS DINNERS AND COMPANY BALLS
Our creative team has a successful track record in producing large scale, spectacular corporate parties, awards dinners and company balls over the years. From event conceptualization through to production – we handle every single detail. Leaving you to bask in the glory and a very happy workforce!
PRIVATE PARTIES
Party production and planning is our forte. We can provide everything - from venue selection, furniture hire, entertainers, caterers, security, theme design, photography, lighting and sound design – the list is endless - we can even produce a DVD of the whole event. So all you have to do is turn up and party!
BESPOKE HOSPITALITY
As we like to go that extra mile for our clients, we prefer to devise bespoke hospitality packages, so that you can give your staff/clients that something special. So whether you prefer wine tasting in a French vineyard, cooking with a Michelin star chef, hot air ballooning over the Wye Valley, or hosting a grand banquet in a Welsh Castle – we can produce something to suit the occasion or budget. The imagination knows no limits. We produce the tailor-made – not the off-the-peg.
CONFERENCES AND SEMINARS
Conferences can take months of meticulous planning. By leaving the project management to us, you can concentrate on running your business. We’ll arrange everything including venue selection, guest speakers, design and print services, public relations, set design and construction, stage management, equipment hire, reception staff, hotel accommodation, transport arrangements and photography. All in all we’ll ensure your conference runs seamlessly on the day.
WEDDINGS
Your wedding day is one of the most special times of your life - a day where you want everything to be perfect. Being such an emotional time for the bride, groom and families alike, organising a wedding can prove highly stressful. We can take away the stress by organising every detail for you, allowing you to relax and enjoy your big day. |
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