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Jenny Yeo is a retired barrister who gave up law in 1993 to be at home with her three children. After acquiring photographic skills at university, Jenny now runs a successful small business Icing Works, and more recently a sister company, The Cake Box Company.
ICING WORKS
What does your company offer?
Icing Works provides a design service of edible images applied to cakes. This is a very wide ranging and personalized service and covers everything from simple corporate logos to editing photos according to client’s specific requests. If required, the finished pictures can often bear very little resemblance to the picture provided. I have turned people into James Bond, Mona Lisa, ski jumpers, and created many spoof magazine and newspapers.
I have also had lots of fun creating images of the bride to be for hen nights. Anything is possible. Text can, of course, be added to any design. Although usually Welsh or English text can be added in any language.
What’s been your main focus?
Corporate cakes and gifts as they are an ideal and personal way of promoting a business. They have been used at events, retirements, business anniversaries and as Christmas gifts. The images can be made to fit large cakes or cupcakes, applied to cookies and can even be adapted to make edible business cards.
What about your latest venture, The Cake Box Company?
When creating cakes as corporate gifts, I became dissatisfied with the bakery presentation boxes available in the UK and realised I was not the only person searching for an adequate solution. I therefore created a sister company importing and selling attractive high quality bakery and gift boxes. This has proved very successful and I now stock a rapidly expanding range of cake cases, boxes and designer ribbons. I try to limit the range to high quality items not available in the UK and have imported products from Sweden and the United States.
Who are your customers?
Anybody who ever has a need to celebrate, promote or give a gift.
What occasions do you cover?
The list is endless. It can be divided into personal and business including press days, product and book launches, grand openings, media events, Christmas and seasonal events, thankyou’s, retirement, leaving do’s and on a more personal level, there are birthdays, weddings, christenings, hen and stag nights, Bah Mitzvahs, anniversaries and retirements.
Why would customers come to you rather than a supermarket that offers the same service?
Supermarkets do not offer quite the same service. Photos can be printed on cakes but these are not edited or adapted in any way. The image is the same size regardless of cake and they cannot be applied to cupcakes. The image is on a thick sheet of icing that does not blend with the cake and luxury presentation boxes are not available.
What customers say about Icing Works
“Last Xmas we decided to thank clients with cakes that could be shared by all of their staff. They were a great success and we were delighted with the quality product and innovative design provided by Icing Works.”
Higson & Co. Chartered Accountants
“I am a new customer of Icing Works and have found Jenny and her company to be very professional and prompt in their deliveries and customer service. I am so pleased that I intend only to use her company for my business needs as it is very important for me to have someone I can rely on totally to service my business.”
The Organic Cupcake Co. London
“Thank you so much for all the toppers you have made we have just finished giving out the cakes, everyone was so impressed. Thank you!”
Cibavision
“My father was absolutely delighted with his 80th birthday cake. How wonderful to be able to request a personalised cake, available in absolutely any way I wanted. This is a service that I will certainly be using many times in the future.”
Janet Tabor |
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